Spin-To Srl was founded in the awareness that the world of communication and public relations has changed profoundly over the last few years. Many companies have now brought the competencies needed to run communication operations in-house. The same is happening with public authorities. In addition, the market is providing an increasing number of communicators. This has led to a market situation in which it is difficult to find points of reference when in need of professional assistance.
In recent years, however, the entire system of communication has changed, from generic interpersonal relations right up to the specific needs of the media and stakeholders. The conditions have, in fact, undergone profound changes both because of the pervasive spread of new technologies, hardware and software, generally denominated as web 2.0 (from social networks to the latest generation hand-held devices, blogs and microblogs, chat programs and instant messages, platforms to share photographs or exchange videos and because of the progressive increase in the “white noise” that forces organisations to choose with extreme care the objectives and tools to govern their relations and communicate their messages.
