DeliverableEvent Management e Influencer Activation
With over 2,200 stores worldwide, Bath&Body Works is a global leader in home and personal care products and has six stores in Italy in partnership with Percassi. The brand offers a wide range of body and home fragrances, including several best-selling collections of scented waters, soaps, lotions and body creams, candles and air diffusers.
With over 2,200 stores worldwide, Bath&Body Works is a global leader in home and personal care products and has six stores in Italy in partnership with Percassi. The brand offers a wide range of body and home fragrances, including several best-selling collections of scented waters, soaps, lotions and body creams, candles and air diffusers.
Between June and July 2024, we managed the organisation of the Happiness Tour Bath&Body Works. With a fully branded beauty truck, we travelled to seven Italian cities to promote the brand’s products and offer experiences such as product trials and discount vouchers to new and loyal consumers.
