How to tell the story of Italian meat excellence? This was the challenge we took on to design a social strategy capable of combining tradition, quality and innovation. For Centro Carni Company, we were in charge of developing digital communication that focuses on the passion for meat, combining product storytelling and experiential content to bring the brand closer to food professionals and enthusiasts.
How to tell the story of Italian meat excellence? This was the challenge we took on to design a social strategy capable of combining tradition, quality and innovation. For Centro Carni Company, we were in charge of developing digital communication that focuses on the passion for meat, combining product storytelling and experiential content to bring the brand closer to food professionals and enthusiasts.
Social Media Strategy (You&Meat)
Depicting a scenario where meat and Pop culture blend was our challenge for You&Meat. With energetic and accessible communication, we designed a strategy capable of speaking directly to a young and dynamic audiences, barbecue lovers, grilling enthusiasts, and convivial experience sympathizers. Lively content, memes, creative recipes and collaborations with food influencers made the brand the center of a fresh and engaging digital narrative, capable of making meat a symbol of conviviality and taste.
Communication as a reflection of gastronomic excellence. For UnikaForChefs, our approach focused on an elegant and professional strategy built to dialogue with an audience of top chefs and restaurateurs. Content creation revolves around narratives celebrating the value of fine meats, the company’s know-how, and the art of fine dining. Videos on meat cuts and reels of the cuts’ use in historic dishes by starred chefs have helped position Unika as a partner of excellence in the restaurant world.
