Langhe
Monferrato Roero

SectorCulture
DeliverablePress office, Digital PR, Events, Graphic design
We have managed the corporate communication of some national and international events of the Ente Turismo Langhe Monferrato Roero, namely, the Food & Wine Tourism Forum, one of the main events promoting food and wine tourism, taking care of the press office and digital PR. We also presented the beauties of the Piedmontese region and its typical products to the trade press during two press tours organised to promote the Palio of Asti – a traditional bareback horse race – and Asti’s local food festival. Last but not least, we built relationships with national and international media for the WOW (Wonderful Outdoor Week) project, aimed at promoting outdoor holidays, on the occasion of the ‘Piemonte Outdoor Tourism Games’, a series of challenges, tests and photographic contests to help tourists get to know the natural beauties, history and culture of the Cuneo province in an unconventional way.
We have managed the corporate communication of some national and international events of the Ente Turismo Langhe Monferrato Roero, namely, the Food & Wine Tourism Forum, one of the main events promoting food and wine tourism, taking care of the press office and digital PR. We also presented the beauties of the Piedmontese region and its typical products to the trade press during two press tours organised to promote the Palio of Asti – a traditional bareback horse race – and Asti’s local food festival. Last but not least, we built relationships with national and international media for the WOW (Wonderful Outdoor Week) project, aimed at promoting outdoor holidays, on the occasion of the ‘Piemonte Outdoor Tourism Games’, a series of challenges, tests and photographic contests to help tourists get to know the natural beauties, history and culture of the Cuneo province in an unconventional way.


The Ente Turismo Langhe Monferrato Roero is a limited liability consortium established in 1996 and recognised by the Piedmont Region as a Local Tourist Reception and Promotion Agency. It includes 158 public and private members such as the Province of Cuneo and Asti, Chambers of Commerce, the main municipalities in the area, tour operators (directly or through the consortia to which they belong) and trade associations. The main purpose of the Ente Turismo Langhe Monferrato Roero is to create a high-value network for tourism promotion, aimed at planning local opportunities that involve both institutional subjects (e.g. the provincial administration, municipalities, mountain communities) and private operators.
Credits: Ente del Turismo Langhe Monferrato Roero / Luca Privitera

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