DeliverableEvent Management e Influencer Activation
Starbucks is an American multinational coffee chain founded in 1971 in Seattle. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and its rich heritage, but also brought a sense of connection and relationship.
Starbucks is an American multinational coffee chain founded in 1971 in Seattle. From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and its rich heritage, but also brought a sense of connection and relationship.
Event management e influencer activation
We work with influencers and content creators to tell the story of Starbucks and to celebrate its values.
On International Coffee Day in October 2024, we collaborated with Giulia Bernardelli, an Italian artist who creates unique works of art using coffee. Together, we organised a special event for the Milanese community, inviting participants to a creative and immersive workshop where Starbucks coffee grounds became the main material of original artistic creations.
In December 2024, we organised an event at the Milan store in collaboration with pastry chef Damiano Carrara, who made and decorated beautiful biscuits to give away to his fans and lovers of the brand. A sweet and unforgettable experience for the participants.
