We take care of Biraghi’s press office and digital PR, contributing to the promotion of their products and philosophy, creating and strengthening the relationships with the local and national media while implementing targeted activities with them to help them reach their audience. We also support the leading dairy company with a storytelling campaign dedicated to the shop in Piazza San Carlo in Turin, located in the same historical palace where the ancient F.lli Paissa grocer’s shop used to be, establishing relationships with bloggers, journalists and prominent Turin personalities.
We take care of Biraghi’s press office and digital PR, contributing to the promotion of their products and philosophy, creating and strengthening the relationships with the local and national media while implementing targeted activities with them to help them reach their audience. We also support the leading dairy company with a storytelling campaign dedicated to the shop in Piazza San Carlo in Turin, located in the same historical palace where the ancient F.lli Paissa grocer’s shop used to be, establishing relationships with bloggers, journalists and prominent Turin personalities.
Founded in 1934, Biraghi SPA is one of the largest dairy companies in Italy and has always bolstered the Italian production chain: it collects and processes approximately 465,000 litres of milk per day, amounting to 170 million litres each year. The entire milk collection and processing phases take place in the factories of Cavallermaggiore, in the province of Cuneo, where cheese and dairy products are produced without preservatives – about 320,000 Gran Biraghi cheeses per year and 200,000 Gorgonzola DOP cheeses, besides Ricotta cheese and butter.
